Kodak Alaris
Project Details
1. Print Design
Kodak is a large company with an ad agency but sometimes, they are in need of sales support for smaller projects. I work with Marketing Department on some flyers to use for their sales staff who sell their printers and scanners. I have an opportunity to come up with some fun ideas and different ways to promote their programs.
2. Large Format
Max the Robot became the face of the sales staff selling Kodak Alaris printers and scanners. For a show in Nashville, Max got decked out in cowboy boots, a hat and spurs in a very large cardboard cutout so that he could have his photo taken with attendees of the conference. We also created a life-sized cardboard stand-up of Max and the carnival bell as a way to illustrate the prizes some of the salespeople could earn. It was a fun project and quite successful!
