Print Design

Design and production for printed marketing materials

Creating visually pleasing designs to promote your product or service

Having a product or service to sell is the first step to operating a business. Learning who your customer is and how to reach them is the next. That’s where I come in. Teach me about what you do and what you know about your customer. Then we’ll work together on telling that story in a way that can convert to actual sales and growth.

I excel in taking large amounts of complex information and presenting them in a way that makes it easy to understand. And just like everything else, my work is custom and specific to you. There is no such thing as cookie-cutter design here – it’s customized to you and your business.

From small flyers to multi-page catalogs and magazines or even life-sized cardboard cutouts for your next event, I have a custom solution waiting for you.

Page Layout and Design

The list is endless! For the most part – I work on just about any hand held printed piece such as brochures, flyers, magazines, catalogs, advertising, direct mail and more. I will adjust what I’m doing for whatever the project you have entails. My extensive experience in printed pieces ensures that your project will arrive at the printer in a form that will print without issue and will guarantee a fantastic end product.

Corporate Identity, Business Materials

The way you present your business to the outside world establishes your image and creates a brand identity that is useful when it comes to promoting what you’re selling. Whether you need a logo or have one, I can help you in establishing a standard of how to use it. Creating color palettes and choosing fonts so that your message stays consistent is an important aspect of marketing.

Wearables and Promotional Items

Adding your logo to promotional items is another way to keep your image front and center in people’s minds.  Whether it’s on a t-shirt or hat that your crew wears to identify themselves when they’re out visiting customers or it’s on leave behind items like pens or stress balls, we can present your company’s identity on a number of products.

Printing Services

I have a deep bench of vendors that compliment my services like printers and promotional product companies. I understand the lingo and know what to ask for so you can take that task off your list. I’ve built relationships with many of them so you can rest assured that your job will get done and done right.

Signs, Banners and Large Displays

Sometimes we require life-sized materials to get our point across. Whether that’s a banner to let someone know you’re “NOW OPEN!” or a sandwich board sign in front of your building to advertise an upcoming sale or promote an event, I can apply your company’s design flavor on a large scale. I also am knowledgeable in the difference between raster and vector graphics to make sure that your message is clear and welcoming. Ask me about creating unique, eye-catching window clings for your front door or huge displays for your next trade show or event.  I’ve got you covered!

Samples of my Work

past projects that have utilized my print design services
Pauli Plumbing

Pauli Plumbing

Clear Creek Property Ventures

Clear Creek Property Ventures

Watertown Tourism

Watertown Tourism

Germantown Park & Rec

Germantown Park & Rec

People and Places Newspaper

People and Places Newspaper

Wisconsin Lions

Wisconsin Lions

PFA

PFA

Premier Bride Magazine

Premier Bride Magazine

Kodak Alaris

Kodak Alaris

Enjoy Jefferson County Wisconsin

Enjoy Jefferson County Wisconsin

Equipment and Technology

I am on a full Apple platform using an iMac Pro for my design and production. I have a calibrated monitor so I can ensure what I’m looking at will match the final product and use all the latest Adobe Creative Cloud software. For print jobs, I primarily use Adobe InDesign supplemented with Photoshop and Illustrator. I create low resolution pdfs for printing and web integration and provide printers with high resolution pdfs for their purposes.

Pricing Structure

I generally price all of my graphic design services on a per project basis. I really like to give people a range of what it will cost and never go above the top end of the range unless, of course, the parameters of the project have changed. I find it useful to have set project pricing for two reasons. One, many of my clients aren’t in this business so they don’t have an idea of how long something will take to produce. Second, by having a set price, you won’t be shocked when you get the final bill.

On my large scale projects, I price items per page. That way you can change the size of your book at any point and still know what the final cost will be.

There are of course exceptions to these rules. I have some long-term clients that I have ongoing relationships with – meaning we do something every month. On those accounts, we establish a monthly rate and I bill them every month.

No matter what, I’m flexible. We’ll work together to figure out the best price for both of us!